How to Break the Trust of Your Customers in Just One Day: Lessons Learned from a Major Mistake →
Everyone makes mistakes - startup Chargify made a big one earlier this month when they switched from freemium to premium and doubled the cost of their lowest pricing plan.
Founder David Hauser wrote this honest account of the mishap, with lessons for other entrepreneurs looking to implement changes to their business model. Definitely worth a read.
As entrepreneurs and human beings, we make mistakes everyday in our business, but most of the time the mistakes are small enough so that it doesn’t land us in the press for all the wrong reasons. On Monday, October 11th, Chargify made a massive mistake in making the announcement about a change in…
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Everyone makes mistakes - startup Chargify made a big one earlier this month when they switched from freemium to premium...
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read. Communicating...notoriously difficult
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Theme created by David Summerton.
Thoughts on social media, Community Management, and communications in a Web 2.0 world.
